Charlie Syme
Marketing Strategist
Charlie played a pivotal role in reshaping how we communicate our company's mission and vision. His ability to distill complex concepts into compelling narratives has not only attracted potential clients but has fostered a sense of purpose and unity within the organisation.
David Bacon,
Director of Design, Transpire
Renowned marketing guru Seth Godin said about becoming a marketer: “Find a charity you care about and raise $10k for them”.
That’s exactly what Charlie Syme did, only it was $50m for Oxfam Australia. Since then he’s been helping charities, B Corps and for-purpose organisations elevate their work with simple, impactful marketing.
Charlie loves telling great stories, seeing strategy come to life and getting fired up over important stuff. Whether it's a quick consult, a rapid-turnaround job, a special project or a longer-term fractional engagement, Charlie loves helping good people and great causes do even better work.
Capabilities
Brand, marketing and communications
- Marketing and communications strategy
- Brand strategy
- Videography, impact and brand story telling
- Sales and marketing collateral design / development
- Communications implementation support
- Copy writing / editing / proofing
- Content development (web, blogs, case studies)
Fundraising and Partnerships
- Fundraising strategy
- Campaign strategy / planning / management
Clients
Save the Children
Vision Australia
Victoria University
Monash University
Oxfam
Qualifications and recognition
Professional Member, Australian Marketing Institute
Mini MBA in Marketing
I highly recommend Charlie Syme... In my experiences with Charlie, he possesses an in-depth understanding and comprehensive understanding of marketing principles and a knack for translating complex concepts into clear, compelling narratives. During our project together, Charlie worked across our business with all levels of stakeholders and drove exceptional outcomes.
AL,
energy sector
