Liliana Sanelli
Events Producer
Liliana's team produced and managed an unbelievable inaugural gala event for Equal Access for Autism which raised much needed awareness and contributed to the $2 million dollars which was raised on the evening.”
Cheryl Gatto,
Founder, Equal Access for Autism
Liliana is a seasoned entrepreneur and visionary events producer renowned for her exceptional ability to bring dreams to life.
With over 20 years in the business, Liliana has masterminded over 2,000 global events and raised more than $40 million for charities. Her unique approach combines strategic insight, creativity, and a deep commitment to community building, making her a sought-after partner for global businesses and charities alike. Liliana's expertly crafted events and powerful sponsorship relationships have not only elevated brands but have also sparked transformative change, positioning her as a leading voice in the events industry.
Capabilities
Fundraising and Partnerships
- Corporate partnerships strategy / coaching / training
- Partnership negotiation and facilitation
- Campaign strategy / planning / management
- Board workshops and advisory
- Fundraising coaching / mentoring
- Fundraising skills training
Brand, marketing and communications
- Events strategy / implementation
- Media relations strategy / implementation / launches
- Marketing and communications strategy
- Digital marketing strategy / implementation
- Sales and marketing collateral design / development
- Community engagement
Clients
Legacy Australia
SecondBite/FareShare
Mazzei Foundation
Gateways Services
SafeSteps
Qualifications and recognition
BArch, La Trobe University
Master's in Business, Victorian University
Board Director, Equal Access for Autism
Board Director, DuGood Foundation
Previous Board Member, MEA Australia
Member of International Women’s Foundation Australia (IWFA)
Finalist, Australian Event Awards (Legacy Centenary Torch Relay 2023)
Volunteer of the Year, Victorian Government 2000
So, where to begin? Enter Liliana. Her wisdom and experience in the Not For Profit sector is unsurpassed. She is an oracle of information and immediately challenged us on our Foundation’s mission, goals and identity, prior to launch. Her workshops were an invaluable tool to internally refine our foundation’s core messages and guided us to hone in on our fundamental values. Liliana’s networks proved to be enormously valuable to us too. We were able to connect with like-minded partners over working lunches who were resourceful and educated us in spaces it would have taken months to navigate. Needless to say, we are enormously grateful for her collaboration and are looking forward to partnering with her to launch our foundation.
Samantha Mazzei,
Mazzei Group
