Live Show 3: Communications – Getting Cut Through during and after COVID-19

In this Live Show, we heard from Brand Marketing Specialist Darren Taylor, an award-winning brand strategist and advisor, alongside Media and Public Relations Specialist Jodie Artis who has run her own PR agency for 20 years across hundreds of projects. 

CASE STUDY

We also heard from our inspiring case study ...
Jason Kimberley, MD, Cool Australia

Cool Australia’s strong brand prior to COVID-19 placed them in a unique position to respond to the increased demand for online education resources. Web registrations for the education provider skyrocketed 600% with the Cool Australia team supporting teachers, parents and students in the transition to e-learning. The organisation has been well ahead of the curve for many years, working online since 2008, with consistency and cut-through in their brand and communications. Jason shared why all of that helped position the organisation and the strategies that have been in place to inspire others.

 

 

 

We acknowledge the traditional custodians of the land and waters and their knowledge of the places where we gather to collaborate and strengthen communities. In our work, we recognise the importance of Country, not just as a place, but how it also maintains community, family, kin, lore and language. We pay our respects to Elders past and present.

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