Wright Approach Marketing - The Xfactor Collective | Social Impact Specialist Community

Wright Approach Marketing

Jonathan (Jon) Wright

Evaluation, Fundraising, Strategy

LOCATION

Port Fairy, Victoria, Australia
Works with clients regionally, nationally, internationally

Philosophy

I believe the best outcomes are derived when we work together, to leverage my expertise and client’s first hand knowledge of their business. By doing this we can turn insights into profitable Outcomes.

Specialisation and Services

Wright Approach Marketing works with

INDIVIDUALS
Consultants, Directors, Entrepreneurs, Executives, Impact Investors, Social Entrepreneurs, Support Staff, Team Leaders

TEAMS
Boards, Committees, Committees of Management, Communications, Families, Fundraising, Management, Marketing, Professional, Project

ORGANISATIONS
Charities, Clubs/Clusters/Collectives, Community Foundations, Community Organisations, Industry Associations, Membership Associations, Not For Profit, Peak Bodies

BUSINESS
Accountants, B Corps, Conscious, Contracted Agencies, Donor Advisors, Family Owned, Professional Services, Purpose, Start Ups

using these methods

offering these services

and specialising in

EVALUATION
Service Evaluation

FUNDRAISING
Alumni, Analytics/Segmentation, Appeals/Campaigns, Bequests/Gifts in Wills, Donor Acquisition/Stewardship, Fundraising Training/Coaching, Evaluation/Review, Fundraising Strategy, Giving Days, Income Diversification, Outcomes and Impact Reporting, Prospect Research, Vision Development

STRATEGY
Business Modelling/Planning, Business Process Improvement, Charity/Social Enterprise Establishment, Operational Planning, Organisational Planning, Project Management, Strategic Planning, Vision/Values/Purpose Development

Client Testimonials

"Jon at Wright Approach completed an extensive review of UNICEF Australia data including income growth, donor acquisition and retention trends, the impact of emergencies and demographics including Landscape profiling. It gave us a depth of insight we haven’t had previously and will assist us greatly in planning for 2018."
Kate Burtt, UNICEF Australia

"Jon is a highly experienced and knowledgeable fundraising consultant who combines his strong analytical skills with his practical experience as a fundraiser to provide solid outcomes to his work. I found him incredibly engaged in the project, he communicated regularly and thoroughly and he was always eager to go the extra mile to get the best result possible."
Rachel Walker, Fundraising Manager, Amnesty International

"Jonathan has a natural ability for strategic planning. Not only does he have strong analytical capabilities, he is very effective at developing alternative scenarios and hypotheses and then using his analytical skills to test their relative validity. His strategic recommendations are always based on sound assumptions with an empirical base. Consequently, Jonathan’s strategic work is always driven by achieving the best bottom line outcomes."
Ben Holgate, MS Australia

About Wright Approach Marketing

Our Story

Wright Approach Marketing was set up in November 2012 to work in partnership with clients to help them deliver better results.

I like to combine a strong analytical mindset with a passion for working with the best people across different marketing disciplines to deliver the best results for clients.

Prior to forming Wright Approach, I held the role of Public Fundraising & Marketing Manager for Plan International Australia where I was responsible for growing the active supporter base by 50% and increasing public revenue from approximately $17m in 2007 to over $25m in 2012. This included the introduction of new regular giving products and development of one of Australia's most effective in-house, face-to-face fundraising teams.

Since forming Wright Approach Marketing, I have had the pleasure of helping a large number of clients improve their effectiveness and generate more revenue as a result of better understanding their donors, their campaigns and their processes, This in turn has helped to create more effective strategic plans, more realistic budgets and more impactful results

Example clients and projects

Packaged Services

Bequest Donors – Finding those Hidden Gems in your donor base

AUD $ $3850 - Sign up before June 2020 and cost discounted to $3,245

With the average Bequest donation in Australia being approximately $50k, a donor making a Gift in Will donation can make a significant contribution to a charity’s survival in these times.
Whilst, it is not advisable to conduct a hard sell promotion of Gifts in Wills at this time, charities in the UK and Australia are seeing an increased demand for information around creating wills, and knowing who your best prospects are will ensure you can focus limited resources for targeted supporter experience activity
The Bequest Prospect score has been used effectively across many charities in Australia and overseas to rank a charity’s whole donor file and help organisations focus on their best prospects.

Inclusions:

- Overview of donor file to provide insights on key variables that determine likelihood to leave a Gift-in-Will
- Development of the Bequest Prospect Score across donor file & existing prospects
- Return file of donor ID’s with ranking score available to be used for campaign activity
- Recommendations on application
- Instructions on how to refresh the score internally by the Client

NB: The work requires one data dump to ensure minimal impact on existing resource

Fundraising,Marketing,Strategy

Available Face to Face,Online,Teleconferencing,Video Conferencing
Suitable for Individuals,Teams,Organisations
All prices include GST

Please fill in our SPECIALIST contact form below to enquire about this package

Fundraising & Donor Audit

AUD 8800
Available Face to Face, Online, Teleconferencing, Video Conferencing

This review is ideal for strategic planning and provides insight into who an organisations donors are, how the organisation has performed over the last 5 years, and provides a set of actionable insights, which if applied,can deliver a 5-fold ROI

Inclusions:
- 5 yr revenue,donor and acquisition trends
- Benchmarked Second Gift Rate Analysis
- Benchmarked Yr on Yr and Longitudinal Retention
- Mid & Major Gift Propensity Score (Valued at $2,900)
- Bequest Propensity Score (Valued at $3,800)

Fundraising, Strategy
Suitable for Teams, Organisations

Please fill in our SPECIALIST contact form below to enquire about this package

Major and Mid Value Donors - Finding your best donors to maximise revenue

AUD $ $3190 - Sign up before June 2020 and cost discounted to $2475

Over the coming months many traditional fundraising activities are going to be difficult to conduct, with some being impossible to conduct and some activities having to be reduced in scale. Therefore, focusing on your highest value donors will be critical across arrange of activities to reduce costs whilst maximizing revenue, and identifying opportunities to turn mid-value donors into major donors
The Mid-Major Gift score has been used effectively across several charities to rank a charity’s whole donor file and help organisations focus on their best donors across a range of activities – from appeals to supporter experience calling.

Inclusions:

- Overview of donor file to provide insights on key variables that determine value
- Development of the Mid-Major Gift Score
- Return file of donor ID’s with ranking score available to be used for campaign activity
- Recommendations on application
- Instructions on how to refresh the score internally by the Client
NB: The work requires one data dump to ensure minimal impact on existing resource

Fundraising,Marketing,Strategy

Available Face to Face,Online,Teleconferencing,Video Conferencing
Suitable for Individuals,Teams,Organisations
All prices include GST

Please fill in our SPECIALIST contact form below to enquire about this package

Contact Wright Approach Marketing

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