UPSKILL: Blogging - What You Need to Know to Get Noticed

Our UPSKILL trainings are relevant for our consultants, as well as non profits and social enterprises in the Social Purpose Sector. 


Thursday 18 August, 12-1pm AEDT (Sydney time)

This one-hour training session will support you to:

  • Create a bank of ideas
  • Learn a (not so secret) formula for blogs
  • Understand what makes an article engaging
  • Discover that you know more than you think you do

Scroll down to the bottom of this page to learn more about your trainer, and why they are ideally placed to run this session.

To support the workshop and your planning, you will receive:

  • Worksheets and presentation materials,
  • Recording of the training.

This training is ideally for those who:

  • Are having difficulty with finding topics to write about
  • Don’t know how to structure an article
  • Wish they could be better known for their expertise/craft
  • Have limited budget to promote their services

Recommended Business Maturity:

Ideal for ALL stages of business (Beginners, Intermediate, Advanced), specific focus for Beginners


All participants will be able to access a special offer from Julie - to either review two articles, or have a one-hour consultation on content development for the special price of $150.

If August 2022 is too late for you and you would like support in this area now, please connect with Julie here


  • Specialist Members of The Xfactor Collective: Included in your membership package. You are welcome to invite your business partner, and/or team members to attend to the UPSKILL trainings in 2022.
  • Friends / Non Members: $47 per person (inc gst)
  • Friends / Special Partner Offer: If you have a special coupon and invited by our trainers or partners, please enter at Checkout.

Event Details

Event Date Thursday, 18-08-2022 12:00 pm
Event End Date Thursday, 18-08-2022 1:00 pm
Registration Start Date 01-01-2022
Cut off date Thursday, 18-08-2022 12:00 pm
Individual Price $47 Non-Members, Free for Members
Speaker Julie Weldon


Julie Weldon

Specialist Trainer

Julie Weldon is the MD of JAW Communications, which specialises in getting the right message, to the right people, at the right time. Julie has been helping organisations tell stories about their business and what makes them special for more than 30 years. For the last 10 years, Julie and her team have helped organisations in the not-for-profit sector raise their profile using a range of tools, including blogs, so she’s well-placed to support your writing goals. Julie is also a Foundation Member of The Xfactor Collective community.

We are no longer accepting registration for this event


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This always was, always will be, Aboriginal land.

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