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Campfire Community Blog


Data hygiene is everybody’s business

Stephen Mally,
12 August 2019

Imagine Raiser’s Edge, Blackbaud CRM, eTapestry, Salesforce Non-Profit Success Pack, Microsoft Dynamics, or any of the marquis customer relationship management (CRM) systems which serve the non-profit sector, operating on their own. 


Top Tips on How Much to Ask For

Teisha Archer,
12 August 2019

OK, so you have identified a major gift prospect. They are engaged. They love what you do. They are interested in supporting your campaign. You know who will ask. You know where and when that will happen. Just one question remains How do you know how much to ask them for?


3 Ways To Know You Are Ready For A Major Fundraising Campaign

Teisha Archer,
12 August 2019

“Why don’t we just do a campaign and raise $50 million?” True story, I once sat in a meeting when a member of the senior Executive made this statement. It was made like running a major campaign was the easiest thing in the world. Like $50 million would come to us just because we wanted it. 


The 'turn-on' of brand emotion

Darren Taylor,
05 August 2019

Does your brand harness the power of emotion? Few businesses understand the power of emotion in branding. 


If your brand ‘tyres’ aren’t aligned, you’ll soon find yourself in a ditch.

Darren Taylor,
22 July 2019

Big, hairy, and audacious. Most organisations do not have a brand strategy. As a result they are not using their brand as a lever to engage and drive preference.


Brand values can be worth their weight in gold. Are yours?

Darren Taylor,
09 July 2019

Do you know your values? Quick! Name your company’s values. 
A lot of organisations don’t even have values. They were created without leadership ever taking the time to articulate what they stood for.


What does your brand look like through your customers’ eyes?

Darren Taylor,
25 June 2019

The advantage of very small business. 
Very small businesses are great at customer engagement. They have to be because that’s the only way they can compete. 


Is a poor value proposition holding your business back?

Darren Taylor,
28 May 2019

A lot of organisations don't know what their value prop is. And sometimes when they do, it is inconsistently expressed by people in comms, or it's not a true reflection of their fundamental value to customers. 


The pivotal role brand plays in attracting and keeping good people.

Darren Taylor,
28 April 2019

Bad bosses
Studies show that the number one reason people quit their job isn’t because of money but because of management. Specifically, their direct supervisor, whether that person is a manager, CEO, or owner.


10 Things That Will Disrupt Fundraising

Teisha Archer and Stephen Mally,
09 April 2019

Two of our Specialist Members came together to pen this feature about disruption in fundraising: No One Entity Will Change the World

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