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Campfire Community Blog


Measuring is managing your brand

Darren Taylor,
27 November 2019

Blank stares
When I ask clients how they measure the effectiveness of their brand, most look at me blankly. 
Those who do answer, say: ‘By sales, naturally.’


Can small organisations really be data-driven?

Kristi Mansfield,
20 November 2019

Specialist Member Kristi Mansfield shares how a small grassroots organisation is proving you don’t have to be a powerhouse to use data to achieve your goals.


CRMs – Is the grass always greener on the other side?

Stephen Mally,
20 November 2019

Specialist Member Stephen Mally says jumping to a new CRM may not always be necessary.


The brand-building benefits of recessions

Darren Taylor,
19 November 2019

Death, taxes, and recessions.


Am I too small for a corporate partnership?

Linda Garnett and Sharon Dann,
11 November 2019

The size of your organisation is less important than you might think, write Specialist Members Linda Garnett and Sharon Dann.


What’s the best way to monitor and protect our organisation’s reputation?

Julie Weldon,
04 November 2019

Communications Specialist Julie Weldon offers some top tips on how to find out what people are saying about you.  Let’s face it – people talk. And if you’re doing good work, you want them to be talking about you. But you also need to know if they are less than complimentary.


How do we create a workplace where it feels safe to have a discussion about performance?

Leanne Hart,
27 October 2019

An honest discussion about performance expectations can be a positive and rewarding experience and an important part of personal and professional growth, writes The Xfactor Collective specialist member Leanne Hart.


How can we tell if we are making a difference?

Elaine Hendrick,
21 October 2019
The Xfactor Collective specialist member Elaine Hendrick shares some reflections to help strengthen outcomes measurement in your organisation.

At a time when competition for funding is at its greatest possible level, most social purpose sector organisations are struggling to gain their competitive edge. 


Brand Transformation Case Study - Flying high with brand revamp

Julia Keady,
02 October 2019

A brand transformation project by The Xfactor Collective specialists is giving this Victorian organisation a new lease on all fronts, especially fundraising and partnerships. When the then Macpherson Smith Rural Foundation (now Youthrive Victoria) undertook an extensive strategic review in 2017, the last thing on the group’s mind was a rebrand.


Your brand is kinetic energy for growth

Darren Taylor,
03 September 2019

The roller coaster of new markets. Many organisations fail because they focus on what they want to be and forget who they are. They assume markets perceive them in the golden light they see reflected in the mirror, when in fact they may be invisible.

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