Campfire Community Blog
If your brand ‘tyres’ aren’t aligned, you’ll soon find yourself in a ditch.
Big, hairy, and audacious. Most organisations do not have a brand strategy. As a result they are not using their brand as a lever to engage and drive preference.
Brand values can be worth their weight in gold. Are yours?
Do you know your values? Quick! Name your company’s values.
A lot of organisations don’t even have values. They were created without leadership ever taking the time to articulate what they stood for.
What does your brand look like through your customers’ eyes?
The advantage of very small business.
Very small businesses are great at customer engagement. They have to be because that’s the only way they can compete.
Is a poor value proposition holding your business back?
A lot of organisations don't know what their value prop is. And sometimes when they do, it is inconsistently expressed by people in comms, or it's not a true reflection of their fundamental value to customers.
The pivotal role brand plays in attracting and keeping good people.
Bad bosses
Studies show that the number one reason people quit their job isn’t because of money but because of management. Specifically, their direct supervisor, whether that person is a manager, CEO, or owner.
10 Things That Will Disrupt Fundraising
Two of our Specialist Members came together to pen this feature about disruption in fundraising: No One Entity Will Change the World
What I learned at FIA Conference
On Thursday 28th February, I attended the Fundraising Institute of Australia (FIA) Conference in Melbourne, thanks to The Xfactor Collective.
My Top 5 Learnings (and reminders!)
My Top 5 Learnings (and reminders!)
On Thursday 28 th February, I attended the Fundraising Institute of Australia (FIA) Conference in Melbourne, thanks to The Xfactor Collective.
Corporates are from Mars, charities are from Venus
When you go on a first date, you’re trying to find things in common to talk about. Footy club, favourite food, music, mutual dislike of Justin Bieber; you’re trying to create affinity with your date and find things that you share.
Finding the perfect CRM for your non-profit organisation
A Constituent Relationship Management (CRM) solution is called many names in fundraising marketplace. A database, fundraising system, and, of course, a CRM. There are vast differences between a database or a fundraising systemand a CRM. Whereas a database or fundraising system simply stores data related to your non-profit organisation, university, or school, a CRM is process and workflow driven.
