Campfire Community Blog
The 'turn-on' of brand emotion
Does your brand harness the power of emotion?
Few businesses understand the power of emotion in branding. Emotions are the main reason consumers prefer brand-named products over generics and a key reason they prefer one brand over another. Emotions drive brand loyalty. And the foundation of emotional expression in a business is your core belief.
If your brand ‘tyres’ aren’t aligned, you’ll soon find yourself in a ditch.
Big, hairy, and audacious
Big, hairy, and audaciousMost organisations do not have a brand strategy. As a result they are not using their brand as a lever to engage and drive preference.
Brand values can be worth their weight in gold. Are yours?
Do you know your values?
Quick! Name your company’s values.
A lot of organisations don’t even have values. They were created without leadership ever taking the time to articulate what they stood for.
What does your brand look like through your customers’ eyes?
The advantage of very small business
Very small businesses are great at customer engagement. They have to be because that’s the only way they can compete. They don’t have vast resources to buy stock at scale or hire lots of staff. A family restaurant may have only have one or two outside employees, a doctor may only have a nurse, bookkeeper and receptionist, and a freelance designer is probably completely on their own.
Is a poor value proposition holding your business back?
A lot of organisations don't know what their value prop is. And sometimes when they do, it is inconsistently expressed by people in comms, or it's not a true reflection of their fundamental value to customers.A lot of organisations don't know what their value prop is. And sometimes when they do, it is inconsistently expressed by people in comms, or it's not a true reflection of their fundamental value to customers.
The pivotal role brand plays in attracting and keeping good people.
Bad bosses
Studies show that the number one reason people quit their job isn’t because of money but because of management. Specifically, their direct supervisor, whether that person is a manager, CEO, or owner.
10 Things That Will Disrupt Fundraising
Two of our Specialist Members came together to pen this feature about disruption in fundraising:
No One Entity Will Change the World
It has often been said the non-profit sector is the most caring. I think it can be said, equally, the non-profit sector is the most sharing. Fundraising colleagues share techniques and ideas, and the latest trends and benchmarks, with one another without hesitation. You wouldn’t see that level of sharing, voluntarily, in the airline, financial, legal, or other sectors.
What I learned at FIA Conference
On Thursday 28th February, I attended the Fundraising Institute of Australia (FIA) Conference in Melbourne, thanks to The Xfactor Collective.
My Top 5 Learnings (and reminders!)
My Top 5 Learnings (and reminders!)
On Thursday 28 th February, I attended the Fundraising Institute of Australia (FIA) Conference in Melbourne, thanks to The Xfactor Collective.
Corporates are from Mars, charities are from Venus
When you go on a first date, you’re trying to find things in common to talk about. Footy club, favourite food, music, mutual dislike of Justin Bieber; you’re trying to create affinity with your date and find things that you share.
