Campfire Community Blog
How do we get our boards and executive team to better understand and value brand?
Specialist member Darren Taylor answers a common question about how organisations can better achieve their organisational goals with a stronger internal commitment to brand, and provides practical steps to bring brand to the strategic fore.
How do we get our board more engaged in our fundraising efforts?
We hear it all the time – “building a culture of philanthropy is integral to fundraising success”.
What’s the best way to avoid an IT train wreck?
Specialist Member Roland Maxwell touches on a topic that will sadly resonate with many from recent challenging experiences, and hopefully will prevent a few IT tragedies in 2020.
Overcoming the Iceberg of Ignorance in Corporate Partnerships
The Iceberg of Ignorance study suggested that only 4% of problems in an organisation were known to senior management, whilst those involved in day to day operations had a much richer view of all of the issues.
Corporate partnerships best practice- lessons from the UK
Growing up in the UK, we always looked to Australia with wonder and curiosity: beaches, endless sunshine, houses with kitchens big enough to sit the whole family, cute bouncy animals and spiders the size of a dinner plate.
What are media looking for, and how can we best deliver it?
Specialist Member Jodie Artis shares some media relations expert insights in this her 20th anniversary year helping social purpose organisations connect meaningfully with media.
What is the true cost of turnover to your organisation?
Specialist Member Michelle Varcoe examines the wider implications of employee turnover and points to some positive ways to keep good people by your side.
Dumb bells out! Getting you match fit for 2020
Fifteen specialists from The Xfactor Collective social impact community share the tips they are sharing with clients, on how organisations can truly thrive in 2020.
How do you capture the hearts and minds of potential funders?
Specialist Member Sue Vittori offers tips on how to give your organisation a winning edge in funding submissions
Measuring is managing your brand
Blank stares
When I ask clients how they measure the effectiveness of their brand, most look at me blankly.
Those who do answer, say: ‘By sales, naturally.’
