Campfire Community Blog
The untapped potential for corporate partnerships
In every family you can see the similarities around the Christmas table: the talent for singing, the mops of curly hair or the same lopsided smile. But there’s always the one that’s a little bit different, who doesn’t quite fit the mould and you never know if he’s going to grow up to be an archbishop or arch criminal.
Data hygiene is everybody’s business
Imagine Raiser’s Edge, Blackbaud CRM, eTapestry, Salesforce Non-Profit Success Pack, Microsoft Dynamics, or any of the marquis customer relationship management (CRM) systems which serve the non-profit sector, operating on their own. A self-driving CRM. A self-cleaning CRM. Gone would be the need for day-to-day management and oversight. No longer would you need to worry about whether people were entering data in a uniform fashion. Return to Sender mail would be automatically processed. A data file could be pulled seamlessly for your Tax Appeal, which would extract clean, tidy, and uniform data that would even please your direct marketing firm.
Top Tips on How Much to Ask For
OK, so you have identified a major gift prospect. They are engaged. They love what you do. They are interested in supporting your campaign. You know who will ask. You know where and when that will happen. Just one question remains
How do you know how much to ask them for?
3 Ways To Know You Are Ready For A Major Fundraising Campaign
“Why don’t we just do a campaign and raise $50 million?”
True story, I once sat in a meeting when a member of the senior Executive made this statement. It was made like running a major campaign was the easiest thing in the world. Like $50 million would come to us just because we wanted it.
The 'turn-on' of brand emotion
Does your brand harness the power of emotion?
Few businesses understand the power of emotion in branding. Emotions are the main reason consumers prefer brand-named products over generics and a key reason they prefer one brand over another. Emotions drive brand loyalty. And the foundation of emotional expression in a business is your core belief.
If your brand ‘tyres’ aren’t aligned, you’ll soon find yourself in a ditch.
Big, hairy, and audacious
Big, hairy, and audaciousMost organisations do not have a brand strategy. As a result they are not using their brand as a lever to engage and drive preference.
Brand values can be worth their weight in gold. Are yours?
Do you know your values?
Quick! Name your company’s values.
A lot of organisations don’t even have values. They were created without leadership ever taking the time to articulate what they stood for.
What does your brand look like through your customers’ eyes?
The advantage of very small business
Very small businesses are great at customer engagement. They have to be because that’s the only way they can compete. They don’t have vast resources to buy stock at scale or hire lots of staff. A family restaurant may have only have one or two outside employees, a doctor may only have a nurse, bookkeeper and receptionist, and a freelance designer is probably completely on their own.
Is a poor value proposition holding your business back?
A lot of organisations don't know what their value prop is. And sometimes when they do, it is inconsistently expressed by people in comms, or it's not a true reflection of their fundamental value to customers.A lot of organisations don't know what their value prop is. And sometimes when they do, it is inconsistently expressed by people in comms, or it's not a true reflection of their fundamental value to customers.
The pivotal role brand plays in attracting and keeping good people.
Bad bosses
Studies show that the number one reason people quit their job isn’t because of money but because of management. Specifically, their direct supervisor, whether that person is a manager, CEO, or owner.
