#askXFACTOR    #strongertogether     logo reset2020 white
#askXFACTOR    #strongertogether     logo reset2020 white


Our vision is a world where all social changemakers feel empowered and equipped to lead effective change. 

The Xfactor Collective is an Australian impact enterprise with a mission to reduce burnout and improve wellbeing in social changemakers.

Our various initiatives (current and planned) intersect to achieve this, creating the infrastructure for more and better capacity and capability building.

Quite simply, we help changemakers 'share their expertise' or 'find/access expertise' in a collaborative, integrated and on-demand way.

Why a Collective? 

Our mission comes from a deep place of concern about the overall wellbeing of social changemakers, often overlooked as our world's most finite resource. The levels of anxiety, burnout and stress are not acceptable, and not necessary. We believe we can help more social changemakers thrive with this community model. 

We invest in our mission and we have a 100% focus on capacity and capability building, and are working with partners to deliver more and better support, strategy and advice to changemakers here, and around the world.

The story so far 

To achieve our mission and ambitions, we have many intersecting initiatives, some of which you can read about here on our first initiative and investment – stage one of our custom-designed PLATFORM. We are also becoming a Dual Entity Social Enterprise to achieve the impact we seek to make.

Our first endeavours have been to help changemakers find support on demand, and we're building a one-stop shop of experienced and pre-vetted SPECIALISTS. Alongside this, we have created the first business networking program for experienced SPECIALISTS to give them the community infrastructure to sustain, grow and innovate in a collaborative community environment.

We have also developed a suite of specialist triage support services (see CONCIERGE), and we are investing in the creation of freely-available resources to support leaders and their teams (see THE X-CHANGE and CAMPFIRE). We also developed RESET 2020 with sector partners and leaders in 2020 in response to the impacts of COVID-19.

Our leadership and teams

We are a dual entity social enterprise business model, with a newly registered charity arm - The Foundation.

Our community is led by Founder Julia Keady. As for our team – our unique business model means we procure as much business support from our the Collective. At present, we procure 80% of support and services from the Collective Specialists and Partners, including but not limited to technology, finance, design, brand, partnerships.

We have an Advisory Group comprising Specialist Business Members – Julie Weldon, Linda Garnett, Jodie Artis, Darren Taylor and Kristi Mansfield – who act in a governance and advisory role for the community. (Special thanks to Jodie Willmer for her role in 2019)

Our charity arm - The Foundation - comprises Dr Wendy Scaife and Sarah Davies as inaugural directors, alongside founder Julia Keady. 

Our united belief

We rally behind a shared belief that there has never been a more important time in human history to work smarter, not harder. 

Our 'shared prosperity' mindset

Our community is built around a 'shared prospersity' business model – when the Collective wins, we all win. Our Specialists and Partners all share in the fruits of the Collective. We're a social enterprise and profit-for-purpose enterprise, and we invest back into achieving our social mission. 

Our collective impact 

Our 2019 Impact Report and 2020 Impact Report both provide a quick glance at what we have created together.

Our community ethos and values

  • We make every decision through a lens of Win-Win-Win-Win-Win – a win for our clients and the  community/beneficiaries they serve, our business members, strategic partners and HQ,
  • We all participate to help the Collective grow,
  • We support our clients and each other to be BRAVE and take chances,
  • We RESPECT each other and our individual skills, visions and aspirations,
  • We CARE about social change and supporting more people to fulfil their ambitions and potential,
  • We believe in and uphold GOOD OLD FASHIONED values of accountability, trust, honesty, responsibility, fairness and kindness


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