Repositioning the Australia Sports Foundation – Impact Case Study

A brilliant example. When the Australian Sports Foundation came to us with their challenges, we brought together a powerhouse team of Benefolk network experts to support a brand transformation that would truly support their social impact.

This case study is a brilliant example of what’s possible when the right strategy, storytelling and sector know-how come together to create real social impact.

Australian Sports Foundation (ASF) are Australia’s only organisation with Deductible Gift Recipient status exclusively for sport. Facing challenges like low visibility and misunderstandings, we gathered the best consultants for the job bringing expertise that spanned fundraising strategy (Teisha Archer of Teisha Archer Consulting), brand (Darren Taylor (GAICD) of Taylor & Grace), PR (Jodie Artis of Progressive PR.) through to partnerships (Linda Garnett of Stellar Partnerships).

Through a strategic brand overhaul, the ASF clarified its purpose ("sport for all") and revitalised its identity. The result is that ASF is now a recognised leader, with thousands of new clubs, fundraisers, and donors, plus strengthened influence and a unified team, achieving its ambitious goal of growing philanthropic giving from ~$10M to $100M.

Thanks to Taylor & Grace for the impact case study: https://lnkd.in/grmQedwf